Google Ads

How I Optimize Google Ads Campaigns

Marketing is all about testing, and I know how to do it effectively. I optimize Google Ads campaigns using data-driven strategies that focus on reaching the right audience, reducing wasted spend, and maximizing ROI. From competitor analysis and mobile-friendly website adjustments to advanced targeting, tracking, and continual testing, every step is designed to make your campaigns perform at their best.

👉 Scroll down to learn more about optimization.

Competitor Analysis
I analyze competitors to identify opportunities and shape a stronger business strategy that gives you an edge.

Ensure a Mobile-Friendly Website
Mobile-friendly websites perform better in search results. Since mobile searches make up more than half of all searches on Google, I also apply bid adjustments to capture more mobile traffic.

Use Negative Keywords
Negative keywords filter out irrelevant searches, ensuring your ads appear only for terms that matter to your customers. This improves targeting, increases ROI, and saves budget.

Focus on the Right Metrics
I track and optimize based on meaningful performance metrics: Conversions, Cost per Conversion (CPA), Conversion Rate, and Return on Ad Spend (ROAS).

Focus on Long-Tail Keywords
Long-tail keywords have less competition and higher buying intent, which means more qualified leads at lower costs.

Target Specific Audiences Using RLSA
I make search campaigns more powerful with Remarketing Lists for Search Ads (RLSAs). This Google Ads feature allows me to re-engage previous visitors, optimize conversions, and drive higher results.

Add More Assets (Ad Extensions)
Ad extensions give your campaigns an extra push by sharing valuable information that matters most to your customers. They also increase your ad space, making your ads more visible. Examples include location extensions, call extensions, sitelink extensions, and price extensions.

Use Search Partners
Expand your reach by selecting search partners where your ads can appear, such as Bing, YouTube, or other Google partner sites, to capture additional relevant traffic.

Ad Scheduling
Google Ads allows you to control when your ads are displayed to your target audience. By strategically scheduling ads, you can optimize your budget and reach potential customers at the right time.

A/B Testing
Marketing is all about testing. High-performing ads come from both A/B testing and competitor analysis. Well-written ads with strong relevance, expected CTR, and good auction performance lead to a higher ad rank and better results.

Explore Other Campaign Formats
Expand your strategy with Performance Max, Demand Generation campaigns, and other advanced Google Ads formats to maximize reach and performance.

Integrate Google Analytics
Connecting Google Analytics to your Google Ads account allows you to track user behavior, enable remarketing, and retarget audiences for more precise advertising.

Bidding Management & Reporting
Regularly adjusting your bidding strategy—daily or weekly—is essential to maintain performance, control costs, and maximize ROI.

Important

Is Your Google Ads Account New?

Google Ads can start delivering results immediately, but it typically takes around 60–90 days for a campaign to gain full momentum. During this period, there is a learning phase—the first 7 days to 1 month—where Google collects data and begins optimizing your ads.

It’s recommended to wait at least 60–90 days before evaluating the true performance and success of your campaigns.