Maid Easy

Home Cleaning Service

📍 Client Overview
Maid Easy – Phoenix Cleaning Pros, a trusted home cleaning service based in Phoenix, Arizona, serving residential clients across the Greater Phoenix area.

⚡ Challenge
The client needed a steady flow of cleaning service inquiries while keeping the cost per lead affordable. Their previous Google Ads campaigns had misaligned targeting and broken conversion tracking, which made it difficult to measure true performance. While leads were coming in, the cost per conversion was too high, limiting scalability and overall ROI.

🎯 Strategy

• Designed highly targeted Google Search campaigns focusing on home cleaning keywords in Phoenix.

• Implemented dedicated Call Ads to capture mobile users and increase direct phone bookings.

• Fixed and optimized conversion tracking across forms, emails, phone calls, and WhatsApp for accurate ROI measurement.

• Provided landing page recommendations with stronger CTAs and clickable call buttons to boost conversions.

• Continuously refined bidding, targeting, and ad copy to lower cost per lead and scale results.

📊 Results

✅ 136 conversions generated from calls, forms, email & WhatsApp
✅ Reduced cost per conversion to $30
✅ Client scaled ad spend from $50/day to $200/day due to consistent ROI
✅ Improved ad relevance & CTR through optimized keyword targeting and ad copy
✅ Sustained long-term growth with continuous campaign optimization