AirPoint

HVAC Experts

📍 Client Overview
AirPoint is a leading HVAC service provider in Toronto, specializing in heating, cooling, and furnace repair. They partnered with Adxolution over 3 years ago to strengthen their online presence and generate a consistent flow of high-quality leads.

⚡ Challenge
When AirPoint approached us, they faced:

• No structured Google Ads campaigns.

• Lack of proper conversion tracking.

• High cost per conversion ($150).

• Limited visibility in a competitive HVAC market.

🎯 Strategy

• During a 6-month campaign window, we built and optimized their account with:

  1. Geo-Targeted Campaigns – Focused on Toronto and surrounding areas with strong buyer intent.

  2. Keyword & Competitor Analysis – Used data to craft high-performing ad copies with the VASCO algorithm.

  3. Conversion Tracking – Implemented accurate tracking for calls and form submissions.

  4. Ongoing Optimization – Improved bidding strategies, ad creatives, and landing pages.

📊 Results

✅Our 6-month campaign delivered:

• 📈 Lead volume increased by 200%

• 💰 Ad spend reduced by 75%

• 🎯 Cost per conversion dropped from $150 → $36

• 📊 Campaign snapshot (6 months):

  • Clicks: 836

  • CTR: 3.32%

  • Conversions: 101

  • Cost/Conversion: $36.30