Sacramento

Junk Removal

📍 Client Overview

Sacramento Junk Removal, a professional junk hauling and dumpster rental company serving Sacramento and nearby locations including Davis, Florin, Rosemont, Elk Grove, Rio Linda, Roseville, Carmichael, Orangevale, Arden-Arcade, Citrus Heights, Foothill Farms, Rancho Cordova, North Highlands, West Sacramento, Clarksburg, and Meadowview.

⚡ Challenge

The client needed to generate more calls and bookings at a lower cost per call. Previous campaigns were delivering results, but the cost per lead was too high, and the business wanted to scale while keeping ROI strong.

🎯 Strategy

• Designed highly targeted Google Search campaigns focusing on local keywords for junk removal & dumpster services.

• Implemented call tracking & conversion optimization to measure true ROI.

• Continuously refined bidding strategies to lower cost per conversion.

• Used location-based targeting to maximize leads from service areas.

📊 Results (Jan – May 2024)

✅ 200% increase in calls in just 5 months
✅ 50% reduction in cost per call
✅ 160 conversions generated
✅ Average Cost per Conversion: $52
✅ 8,329 impressions & 2,572 clicks with strong CTR of 11.97%