Fibersoft ERP

Software Solution

📍 Client Overview

FiberSoft ERP, a new entrant in the enterprise software market, wanted to establish brand awareness and generate high-quality leads for their ERP solutions targeting businesses in Pakistan

⚡ Challenge

• Build brand visibility in a competitive ERP software market

• Generate qualified leads for a new product with limited awareness

• Maintain cost efficiency while driving measurable results

🎯 Strategy

• Designed a two-phase campaign (Brand Awareness + Lead Generation)

• Used precise audience targeting to reach decision-makers in relevant industries

• Optimized ad creatives, copy, and bidding for better engagement

• Implemented continuous testing & refinements to improve ROI

📊 Results

✅ Brand Awareness campaign: 231,737 people reached with Rs 23,027 spend
✅ Cost per result: Rs 30.30
✅ Lead Generation campaign: 8 high-quality leads with Rs 16,000 spend
✅ Successfully boosted brand presence while attracting engaged prospects
✅ Helped FiberSoft convert potential clients and build business growth